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Fusion Packaging Develops Hair Care Range

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By: Jamie Matusow

Editor-in-Chief

 
Fusion Packaging was selected to develop a new package for unique hair color specialist brand, eSalon. The brand chose a 50ml airless bottle from the Flare stock collection for their new product, Shining Armor Renewing Treatment Oil. This marks Fusion’s entry into hair care for a stock item.

The decoration of the Flare bottle is simple and sleek with a contemporary look and feel with a “flared” actuator style.  The silk-screened and hot-stamped eSalon logo shown on the bottle is new after having recently gone through a rebranding.  The white bottle and black text along with vibrant red details emphasize their serious quality while also highlighting the brand’s belief that the right hair color can make a difference in a woman’s demeanor.  Fusion took eSalon’s new vision to heart, making sure their Shining Armor Renewing Treatment Oil accurately reflected their desired new identity.

The airless benefits of the bottle protect the advanced formula and allow for precise dosage.

More info: www.fusionpkg.com

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